Optimal media planning for multi-products in segmented market

Promotion is an essential stage of any product life cycle. All firms either concerned with single or multiple products promote their products. Advertising is the most dominated form of promotion for most of the products. Our research focuses on firms which produces a multiple range of products and advertise them using available media options. The budget constraint forms the major restriction. The existing research in media allocation of multiple products ignores the market segmentation and formulates the media plan assuming all segments alike. In this paper we formulate a media planning problem for allocating the available budget in multiple media that are found suitable for the advertising of multiple products considering marketing segmentation aspect of advertising. The objective is to maximize the total reach in all the segments. Goal programming technique is used to solve the problem. A case study is presented to show the real life application of the model.     

Nilmanifolds with a calibrated G2-structure

We introduce obstructions to the existence of a calibrated G₂-structure on a Lie algebra g of dimension seven, not necessarily nilpotent. In particular, we prove that if there is a Lie algebra epimorphism from g to a six-dimensional Lie algebra h with kernel contained in the center of g, then h has a symplectic form. As a consequence, we obtain a classification of the nilpotent Lie algebras that admit a calibrated G₂-structure.     

Generalized Cheeger-Gromoll metrics and the Hopf map

We show that there exists a family of Riemannian metrics on the tangent bundle of a two-sphere, which induces metrics of constant curvature on its unit tangent bundle. In other words, given such a metric on the tangent bundle of a two-sphere, the Hopf map is identified with a Riemannian submersion from the universal covering space of the unit tangent bundle, equipped with the induced metric, onto the two-sphere. A hyperbolic counterpart dealing with the tangent bundle of a hyperbolic plane is also presented.     

Classification of a screened data into one of two normal populations perturbed by a screening scheme

In normal classification analysis, there may be cases where the population distributions are perturbed by a screening scheme. This paper considers a new classification method for screened data that is obtained from the perturbed normal distributions. Properties of each population distribution is considered and the best region for classifying the screened data is obtained. These developments yield yet another optimal rule for the classification. The rule is studied from several aspects such as a linear approximation, error rates, and estimation of the rule using the EM algorithm. Relationships among these aspects as well as investigation of the rule’s performance are also considered. The screened classification ideas are illustrated in detail using numerical examples.     

New approaches in computational dynamics of the mixing flow

Between the most mature interdisciplinary areas, computational fluid dynamics (CFD) comes recently into focus. In the same time, it becomes more and more difficult to contribute fundamental research to it. However, although it remains unpredictable how CFD develops, it is part of what makes it an exciting and attractive discipline.This paper aims to exhibit some part of recent work in CFD. It concerns the qualitative approach of the turbulent behaviour of a mixing flow in an excitable media. Studying a mixing for a flow implies the analysis of successive stretching and folding phenomena for its particles, the influence of parameters and initial conditions. In the previous works, the study of the 3D non-periodic models exhibited a quite complicated behaviour. In agreement with experiments, there were involved some significant events, the so-called “rare events”. The variation of parameters had a great influence on the length and surface deformations. The experiments were realized with a special vortex installation, it was used a well-known aquatic algae as biologic material, and the water as basic fluid.In the paper there are presented some features of a qualitative comparative analysis of the model associated to the vortex flow technology. In the computational analysis there were used the fast analysis tools of MAPLE11 soft, in order to check the “rare events” and to complete the statistical analysis of the behaviour of the model.     

Thin-type dense sets and related properties

We build on Gruenhage, Natkaniec, and Piotrowski?s study of thin, very thin, and slim dense sets in products, and the related notions of (NC) and (GC) which they introduced. We find examples of separable spaces X such that X² has a thin or slim dense set but no countable one. We characterize ordered spaces that satisfy (GC) and (NC), and we give an example of a separable space which satisfies (GC) but not witnessed by a collection of finite sets. We show that the question of when the topological sum of two countable strongly irresolvable spaces satisfies (NC) is related to the Rudin-Keisler order on βω. We also introduce and study the concepts of <κ-thin and superslim dense sets.     

Concerning some variants of C-embedding in pointfree topology

We study three types of quotient maps of frames which are closely related to C- and C^?-quotient maps. We call them C₁-, strong C₁-, and uplifting quotient maps. C₁-quotient maps are precisely those whose induced ring homomorphisms contract maximal ideals to maximal ideals. We show that every homomorphism onto a frame is a C₁-, a strong C₁-, or an uplifting quotient map iff the frame is pseudocompact, compact, or almost compact and normal, respectively. These quotient maps are used to characterize normality and also certain weaker forms of normality in a manner akin to the characterization of normal frames as those for which every closed quotient map is a C-quotient map. Under certain conditions, we show that the Stone extension of a quotient map is C₁-, strongly C₁- or uplifting if the map has the corresponding property.     

A dichotomy for the convex spaces of probability measures

We show that every nonempty compact and convex space M of probability Radon measures either contains a measure which has ‘small’ local character in M or else M contains a measure of ‘large’ Maharam type. Such a dichotomy is related to several results on Radon measures on compact spaces and to some properties of Banach spaces of continuous functions.     

The tail probability of the product of dependent random variables from max-domains of attraction

In this article, we investigate the tail probability of the product of finitely many non-negative dependent random variables. They follow distributions from max-domains of attraction of extreme value distributions and their dependence is modeled via a multivariate Farlie–Gumbel–Morgenstern distribution. For each of the Fréchet, Gumbel and Weibull cases, we obtain an explicit asymptotic formula for the tail probability of the product. Our study extends a few known results in the literature.